Work innovation Summit is Asana's annual event sales event taking place in London and New York. This year's event centers around the state of work reshaped by AI. I have been the lead motion graphic designer for this event for three years, developing motion system, countdown, and opening sequence based on the branding of each year.
Info
Client
Event
Year
Animator
Designers
Sound Designer
Director
Producer
Event
Year
Animator
Designers
Sound Designer
Director
Producer
Asana (in-house project)
Work Innovation Summit
2025
Five Ghosts
Kristyn, Hazel
Hannah
Nick
MacKenzie
Work Innovation Summit
2025
Five Ghosts
Kristyn, Hazel
Hannah
Nick
MacKenzie
The show
Motion Language
Each pattern begins with simple recognizable forms - rectangles, diamonds, and glow. Those elements are derived from our product experience to create captivating AI-inspired visuals.
Rectangles are the core UI elements of Asana workflows – layering on top of each other as complexity, scale and impact grows. Diamonds act as an abstract nod to the sparkle AI iconography. The glowing effect is a signifier when AI has been activated in Asana.
Animated patterns are used as interstitial loops and title transitions throughout the show.
Rectangles are the core UI elements of Asana workflows – layering on top of each other as complexity, scale and impact grows. Diamonds act as an abstract nod to the sparkle AI iconography. The glowing effect is a signifier when AI has been activated in Asana.
Animated patterns are used as interstitial loops and title transitions throughout the show.
Opening sequence storyboard
We went from a sketch animatic to high fidelity design.
Logo animation
3D Keychain
Attendees could customize a keychain at our activation booth. This animation created excitement and drove foot traffic to the booth.
Behind the scene process
